Ford Models Blog


Ford Models Show Package NY S/S 11 by Damien Neva
31 August 2010, 13:02
Filed under: Fashion Week S/S 11, News | Tags: , , ,

Titled Ford Vol. 1 the Ford Models show package for New York S/S 11 is now public and available for viewing at MDC Of The Minute. Long known for his exceptional show packages Paul Rowland‘s premiere show package as the head of Ford’s high-end editorial women’s division was something eagerly anticipated by the Ford Models Blog. In many ways the T Magazine story from the other week served as an unofficial introduction to the dynamic Mr. Rowland is seeking to strike between the Ford legacy and his own modus operandi. That dynamic is masterfully realized in Ford Vol. 1 through a combination of meticulous composition, lavish period styling, and slightly tilted choreography Ford Vol. 1 as an object itself exudes a tempered elegance that compliments, but never overshadows the twenty-nine show cards therein contained.

Please visit MDC Of The Minute to see the entire Ford Vol. 1 S/S 11 show package and to read Wayne Sterling‘s review of it.

Complete credits include: Creative director / photographer, Paul Rowland; Stylist, Lester Garcia at Total Management; Makeup, Janeen Witherspoon at Julian Watson, Karan Franjola; Hair, Jordan M. at Susan Price; Photo assistants, Jordan Seiler, Beatrice Schleyer, Josh Laurits; Manicurist, Myrdith Leon-McCormack at Ford Artists NYC; Production, Brachfeld NY, Sloan Laurits, Simon Malivindi; Set design, Andrea Huelse; Retouching, Shane Lee Lyons; Graphic design, Rachel Berks.

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland; Product photography: Damien Neva)

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland; Product photography: Damien Neva)

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland)

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland)

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland)

Karmen Pedaru | Ford NY S/S 11 (Photography: Paul Rowland)

Ford Vol. 1, S/S 11 show packages line conference room wall (Photography: Damien Neva)

Ford Vol. 1, S/S 11 show packages line conference room wall (Photography: Damien Neva)

Ford Vol. 1, S/S 11 show package line conference room wall (Photography: Damien Neva)

Ford Vol. 1, S/S 11 show packages line conference room wall (Photography: Damien Neva)


3 Comments so far
Leave a comment

Very cool! Loving the black & white photos!

Comment by Rachel *

This is what it was intended to be. Cutting edge, creative.
Ford rises.

Comment by robbie2

I want one of those show packages =)

Comment by Jess




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