Ford Models Blog


Video: Hannelore Knuts for Lanvin for H&M Fall 2010 by Damien Neva
2 November 2010, 12:41
Filed under: Campaigns, News | Tags: , , , , ,

A designer of great renown, an award winning feature filmmaker, an iconic Belgian model, a trompe l’oeil, word balloons, intrigue, seduction, etc and so on all come together in this four and half minute video treatment for the Lanvin for H&M Fall 2010 campaign. Directed by Mike Figgis and featuring Ford’s Hannelore Knuts amongst an equally starry cast the video takes a cheeky look at the anticipation and borderline obsession surrounding the debut of the mass market line by Alber Elbaz. In the video a rapidly aging and frantically sketching Elbaz struggles to finish the line. Roses and diamonds are summarily refused in preference for Lanvin. Impropriety is soon forgotten when Hannelore is discovered by Milagros Schmoll sharing an intimate moment with her man. The two square off and end up exchanging compliments for their dresses. Such is the magnetic power of Lanvin for H&M! Or, to simply put it another way as Hannelore did in her email to the Ford Models Blog this morning, OMG!

The Lanvin for H&M line debuts 20 November in the United States.

Credits include: Client, H&M; Campaign, Lanvin for H&M Fall 2010; Video, Mike Figgis; Styling, Camille Bidault-Waddington; Hair, Karin Bigler; Casting, Jenny Friedberg at Creative Chaos.

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)

Hannelore Knuts for Lanvin for H&M Fall 2010 (Video still: Mike Figgis)


3 Comments so far
Leave a comment

BRILLIANT!!!!!!!

Comment by robbie2

Nice…the story line should have been more creative and not so oddly. Mostly b/c if you buy Lavin / H&M means everyone will have the same dress and in the end you are not so unique but it will be a just like a school uniform…

Comment by syssi

please if anybody knows what are the selected stories for lanvin/H&M?

Comment by ivana




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