Filed under: Editorials, News | Tags: belén casadevall, edward said, eniko mihalik, julie van damme, numéro, orientalism, rose cordero, snaji grobbelaar, viviane sassen
With her NARS cosmetics campaign having just surfaced it is only appropriate to turn attention to Rose Cordero‘s editorial in Numéro 120 by photographer Viviane Sassen. Titled “Exotica” this expansive eighteen-page story situates the Dominican in the wilds of South Africa wearing a series of summer looks styled by Belén Casadevall. Rose as ever looks stunning, no question. What is questionable, however is a certain conceptual laziness at the heart of what is otherwise a technically fine editorial. One needn’t to have read the late Edward Said‘s seminal postcolonial text Orientalism (1978) to know there is something deeply problematic about exoticizing nonwhite people. The result makes Rose other, a fanciful object of curiosity rather than an equal subject worthy of the same respect afforded to white subjects. Contrast this with Eniko Mihalik‘s cover story, which pictures the Hungarian model in a clean studio space free of palm fronds, tree bark, and exposed soil. A casual survey of Rose’s editorials such as her recent Wonderland story, however reveals that this is often the manner in which she is styled. Rose is well capable of mastering a studio editorial as evidenced by the Richard Burbridge story in T Magazine last August. Rose looks incredible no matter the story or campaign and it is worth noting that there is considerably more in her repertoire than being cast yet again as an indigenous novelty.
Credits include: Publication, Numéro Février 2011 №120; Title, “Exotica”; Photography, Viviane Sassen; Fashion editor, Belén Casadevall; Groomer, Snaji Grobbelaar; Fashion assistant, Nicholas Galletti; Production, Julie van Damme at euroconnection.co.za (Capetown); Retouching, Epilogue.
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