Ford Models Blog


Valerija Kelava | Pop Spring / Summer 2011 by Damien Neva

That the “statute of limitations” has not yet lifted on Spring / Summer 2011 biannual magazines means any editorials contained therein remain subject to prosecution, or, in the case of this page, celebration. The fact is, biannual editions that hit newsstands in March are frequently lost in the maelstrom of the show season. Today, however I would like to return to Magazine Mountain for a look at a story that was unfairly passed over in the hasty exit from the runway season. Ford’s Valerija Kelava features in Pop Spring / Summer 2011 photographed by Mel Bles for what is arguably the most ambitious Balenciaga by Nicolas Ghesquière editorial of the season. Since the Belgian designer showed his S/S 11 line in Paris last September, Balenciaga has rightly featured in the pages of Vogue Nippon, W, Purple and more.

Such is the excitement surrounding this Balenciaga collection that Pop called upon the creative direction of senior contributing fashion director Vanessa Reid for a four-part editorial devoted to Ghesquière’s Spring / Summer 2011 collection as interpreted by four different contemporary artists. Meredyth Sparks, Clunie Reid, and Linder Sterling each in their own way do their artistic best to alter, embellish, and otherwise contort the photographs of Mel Bles that feature Valerija Kelava. Gillian Wearing contributes to “Act 1,” though shot by herself and Paul Cox. Also included in the issue along with the editorial is a conversation art critic and “super curator” Hans Ulrich Obrist has with Nicolas Ghesquière and his long time collaborator and close friend Dominique Gonzalez-Forester, the three of whom together provide a fascinating glimpse of the creative working behind Balenciaga. Needless to say, what with having not rushed to post it back in March and all, this isn’t a story to be skimmed, but rather one to be studied and savored much like the extraordinary Valerija Kelava.

Credits include: Publication, Pop Spring / Summer 2011; Title, “Balenciaga | Guggenheim: Act 2”; Creative direction, Vanessa Reid; Fashion editor, Vanessa Reid; Photography, Mel Bles; Art direction, Meredyth Sparks c/o Elizabeth Dee Gallery; Hair, Tomo Jidai at Streeters using Shu Uemura Art of Hair; Makeup, Gemma Smith-Edhouse using Chanel S 2011; Casting, Angus Munro at AM Casting; Set design, David White; Photography assistance, Noemie Reijnen, Olin, Matt; Fashion assistance, Delphine Desane, Michael Edward Meyer, Lilli Heinemann, Tui Lin; Hair assistance, Yusuke Ukai, Elvire Ooux, Michi, Shinya Fukami; Makeup assistance, Lara Bello, Natasha Hangyal; Production, Kenny Burns at D+V Management; Film processing & printing, The Artful Dodgers, London. Studio, Curtain Road Studios; Special thanks, Spring Lighting, James at Curtain Road Studios, Elizabeth Dee Gallery; Furniture provided by Viaduct London, SCP London.

Publication, Pop Spring / Summer 2011; Title, “Balenciaga | Guggenheim: Act 3”; Creative direction, Vanessa Reid; Fashion editor, Vanessa Reid; Photography, Mel Bles; Art direction, Clunie Reid c/o MOT International; Hair, Tomo Jidai at Streeters using Shu Uemura Art of Hair; Makeup, Gemma Smith-Edhouse using Chanel S 2011; Casting, Angus Munro at AM Casting; Set design, David White; Photography assistance, Noemie Reijnen, Olin, Matt; Fashion assistance, Delphine Desane, Michael Edward Meyer, Lilli Heinemann, Tui Lin; Hair assistance, Yusuke Ukai, Elvire Ooux, Michi, Shinya Fukami; Makeup assistance, Lara Bello, Natasha Hangyal; Production, Kenny Burns at D+V Management; Film processing & printing, The Arton. Studio, Curtain Road Studios; Special thanks, Lilli Heinemann, Spring Lighting, James at Curtain Road Studios; Furniture provided by Viaduct London, SCP London.

Publication, Pop Spring / Summer 2011; Title, “Balenciaga | Guggenheim: Act 4”; Creative direction, Vanessa Reid; Fashion editor, Vanessa Reid; Photography, Mel Bles; Art direction, Linder Sterling c/o Stuart Shave / Modern Art Gallery; Hair, Tomo Jidai at Streeters using Shu Uemura Art of Hair; Makeup, Gemma Smith-Edhouse using Chanel S 2011; Casting, Angus Munro at AM Casting; Set design, David White; Photography assistance, Noemie Reijnen, Olin, Matt; Fashion assistance, Delphine Desane, Michael Edward Meyer, Lilli Heinemann, Tui Lin; Hair assistance, Yusuke Ukai, Elvire Ooux, Michi, Shinya Fukami; Makeup assistance, Lara Bello, Natasha Hangyal; Production, Kenny Burns at D+V Management; Film processing & printing, The Artful Dodgers, London. Studio, Curtain Road Studios; Special thanks, Spring Lighting, James at Curtain Road Studios, Ryan at Modern Art Gallery; Furniture provided by Viaduct London, SCP London.

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Meredyth Sparks)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Meredyth Sparks)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Clunie Reid)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Clunie Reid)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Clunie Reid)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Clunie Reid)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)

Valerija Kelava | Pop Spring / Summer 2011 (Photography: Mel Bles; Art direction, Linder Sterling)


1 Comment so far
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Amazing 🙂

Comment by TeeVanity




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