Filed under: Campaigns | Tags: frida giannini, gucci, industrie, marcus piggott, marie-amélie sauvé, mert alas, sigrid agren
The summer months can be a bit tedious for any fashion blog. Resort has finished, couture has yet to start, those fat September issues to come are but a mirage, and the flow of fall and pre-fall campaigns are little more than a trickle. The few fall campaigns that have bubbled up from the depths of April of course are a bit of tease (that is the point after all), but are not without reward. Take for example the Gucci Pre-Fall 2011 campaign by Mert & Marcus featuring Ford’s Sigrid Agren. A projection of Sigrid shines against the wall in which she is shown wearing a belted tie dress with relia print ($2850), women’s leather belt with squared buckle and multi-stud applications ($650), ‘trish’ high heel platform boot ($1795), and holding a ‘smilla’ small shoulder bag with removable fur tails and bamboo details ($1550) — all of which can be yours with free shipping for $7452.49 (includes NY State sales tax). Bam! Summer tedium be damned! Or more like credit limit be da–ahem, it is after all another fine campaign by masters Mert & Marcus, both of whom currently command the cover story of Industrie 3. “So when we do Gucci you are in this world where you’re understanding Frida [Giannini] — you connect with her even though she’s in Italy and we’re here,” explains Mert Alas, “So that when we go to that shoot we all know exactly what it should be.” Understanding is a bit of an understatement when it has been this peerless pair who have so dramatically shaped the visual perception of the Italian house in recent seasons through their iconic campaigns. That Sigrid Agren is now involved with the Gucci campaings somehow only furthers this telepathic understanding Mert & Marcus have with Frida Giannini.
Credits include: Client, Gucci; Campaign, Pre-Fall 2011; Designer, Frida Giannini; Photography, Mert & Marcus; Styling, Marie-Amélie Sauvé.
Sigrid Agren for Gucci Pre-Fall 2011 (Video: Mert & Marcus)
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