Filed under: Editorials | Tags: alex méndez, alexis rayas, beatriz cisneros, eddie james, elle méxico, gustavo garcía-villa, hearst, luciana curtis, maru borja, paul rowland, rolex, santiago sierra
Were you to only read the Ford Models Blog, then you could be forgiven for thinking there were only a handful of magazines in the world and all but a very few didn’t have Paris or Italia in their title. Inconceivable, I know, but one North American market has been quietly making a case to the contrary. México, USA’s patchily befenced neighbor to the south, already this year has given us a Crystal Renn cover (Vogue México Abril 2011) that has heightened expectations about this nation’s contribution to the world newsstand. This month Hearst delivers the goods in the shape of an Elle México cover featuring Ford’s iconic Brazilian Luciana Curtis photographed by Santiago Sierra. The inside story, titled “Look 2099” and styled by Gustavo García-Villa and Pamela Ocampo, does something intriguing by showcasing looks designed by the twelve finalists of the Elle México Diseña 2099 competition. The resulting story, which is set at the port of Veracruz, shines in its own brilliant manner and thus avoids blithely repeating the editorials that are being published in New York, Milano, and Paris. As far as the story’s model is concerned, Luciana, whom readers will recognize as the face of Rolex, smolders with a classiness that is all her own. It is not surprising, then that Luciana Curtis has cemented her own place on Paul Rowland‘s board and quite possibly also México’s on the world newsstand. ¡Arriba!
Credits include: Publication, Elle México Año 17 N°7 Julio 2011; Title, [Cover]; Photography, Santiago Sierra; Fashion editing, Pamela Ocampo; Hair, Eddie James for Green Label Salon; Makeup, Beatriz Cisneros for MAC Cosmetics; Production, Elle México.
Title, “Look 2099”; Photography, Santiago Sierra; Fashion editing, Gustavo García-Villa, Pamela Ocampo; Makeup & Hair, Alex Méndez; Photography assistance, Alexis Rayas; Fashion assistance, Maru Borja; Production, Elle México.
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