Ford Models Blog


Evandro Soldati | Wmagazine.com June 2011 by Damien Neva

Last week photographer Santiago Sierra‘s work surfaced on this page in the form of that excellent Luciana Curtis Elle México cover story. Although his work is relatively new to this page, he has a long since established his name in the industry as the go-to auteur for fine moving imagery. His CV, which includes having worked with Mert & Marcus, Inez & Vinoodh, and other leading photographers, describes exactly the sort of heady matrix in which his visual sensibilities developed. Sierra’s still photography is no doubt accomplished, but it is in moving pictures where he has truly excelled. Take for example his latest video “Cruel Summer” starring Ford Men’s Evandro Soldati and Marloes Horst (Next), which was featured on Wmagazine.com the other week. Having absolutely nothing to do with its Bananarama namesake, this slow motion study in all that is equally desirous and nearly unattainable from swimwear to six packs yields a potent blend of pleasure and frustration or, in other words, the base ingredients of any “cruel summer.”

Please visit Wmagazine.com to see the entire “Cruel Summer” video by Santiago Sierra featuring Evandro Soldati.

Credits include: Publication, Wmagazine.com June 2011; Title, “Cruel Summer”; Photography, Santiago Sierra; Women’s fashion editing, Lindsey Gathright; Men’s fashion editing, Garrett Munce; Production, Cesar Leon; Hair, Ashley Javier at Art + Commerce for Leonor Greyl; Make up: Romy Soleimani at Management Artists; Manicure: Dawn Sterling at B Agency; Digital: Christopher Rosales; Photography assistance, Mario Alfonso de Armas, Alexander Prokos, Alessandro Zoppis, Duke F. Location: The James New York Hotel, jameshotels.com.

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)


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