Filed under: Campaigns | Tags: adrien sahores, dan caten, dean caten, Dsquared², francisco lachowski, katie grand, lionel messi, marcus piggott, mert alas, panini
Tracking down every last fall campaign in which Ford talent features is not unlike assembling a Panini World Cup sticker album. Collecting the stickers can be well tedious compared to actually watching Lionel Messi tear defenses asunder. The same holds for cataloguing fall campaigns, which in the fashion mind tend to congeal into one solid glossy mass by the time the shows begin in September. That said, some campaigns and models filter to the top and also wind up on this page like Ford Men’s Adrien Sahores and Francisco Lachowski for the Dsquared² F/W 11 campaign by Mert & Marcus have today. If you bought V72 last Thursday (and if not, then you should still, buy it now!), then you will have noticed the gorgeous black & white campaign Dsquared² in the opening pages of the issue a page after the Hugo Boss campaign and one before the Belvedere Vodka advert. Adrien closed the Dsquared² P/E 2012 show last month in Milano and together with the Brazilian are arguably two of the shrewdest advertising bookings today. No other male models prompt the sort of enthusiasm that Adrien Sahores and Francisco Lachowski generate, which once again is akin to the sort of fanaticism prompted by Lionel Messi. Come to think of it, there can be some enjoyment yet in highlighting campaigns just as there too is something deeply satisfying about completing a Panini album.
Credits include: Client, Dsquared²; Campaign, F/W 11; Photography, Mert Alas & Marcus Piggott; Styling, Katie Grand.
Filed under: Campaigns | Tags: frida giannini, gucci, industrie, marcus piggott, marie-amélie sauvé, mert alas, sigrid agren
The summer months can be a bit tedious for any fashion blog. Resort has finished, couture has yet to start, those fat September issues to come are but a mirage, and the flow of fall and pre-fall campaigns are little more than a trickle. The few fall campaigns that have bubbled up from the depths of April of course are a bit of tease (that is the point after all), but are not without reward. Take for example the Gucci Pre-Fall 2011 campaign by Mert & Marcus featuring Ford’s Sigrid Agren. A projection of Sigrid shines against the wall in which she is shown wearing a belted tie dress with relia print ($2850), women’s leather belt with squared buckle and multi-stud applications ($650), ‘trish’ high heel platform boot ($1795), and holding a ‘smilla’ small shoulder bag with removable fur tails and bamboo details ($1550) — all of which can be yours with free shipping for $7452.49 (includes NY State sales tax). Bam! Summer tedium be damned! Or more like credit limit be da–ahem, it is after all another fine campaign by masters Mert & Marcus, both of whom currently command the cover story of Industrie 3. “So when we do Gucci you are in this world where you’re understanding Frida [Giannini] — you connect with her even though she’s in Italy and we’re here,” explains Mert Alas, “So that when we go to that shoot we all know exactly what it should be.” Understanding is a bit of an understatement when it has been this peerless pair who have so dramatically shaped the visual perception of the Italian house in recent seasons through their iconic campaigns. That Sigrid Agren is now involved with the Gucci campaings somehow only furthers this telepathic understanding Mert & Marcus have with Frida Giannini.
Credits include: Client, Gucci; Campaign, Pre-Fall 2011; Designer, Frida Giannini; Photography, Mert & Marcus; Styling, Marie-Amélie Sauvé.
Sigrid Agren for Gucci Pre-Fall 2011 (Video: Mert & Marcus)
Filed under: Campaigns | Tags: antonia wesseloh, art+commerce, ashley brokaw, david james, dorte limkilde, guido palau, james lin, jin soon choi, melissa rubini, ondria hardin, pat mcgrath, paul rowland, prada, PRODn, steven meisel
For those of you who weren’t busy trying to convince in your best, albeit broken Italian those very tall, unsympathetic men in bespoke suits standing outside places like the Metropol that you really were supposed to be on the other side of the proverbial velveteen rope, the new Prada F/W 11 campaign by Steven Meisel featuring Ford’s Antonia Wesseloh, Dorte Limkilde, and Ondria Hardin won’t likely be a headline you’d associate with “hashtag breaking news” on a popular microblogging service. I was hipped to this campaign back in late April after its five day plus one print & film shoots finished, but was sworn to secrecy about it featuring three of Paul Rowland‘s bright crop of precocious young models. In late February Valerija Kelava, Hanne Gaby Odiele, and Sigrid Agren gave us a glimpse of Miuccia Prada‘s fall collection on the runway in Milano, details of which are no doubt indebted to fur and fish scales for their inspiration. Today, and, well, since the other week, we’ve been afforded the opportunity to marvel at a campaign we’ll be staring at in the pages of every magazine for the next six months. Call me naïve, but it is well brilliant seeing the clothing and accessories that will likely come to define so many editorials in the months to come through the lens of a master, styled by a top creatives (Guido & Pat McGrath!), and with no less than three of our girls in Antonia Wesseloh, Dorte Limkilde, and Ondria Hardin.
Credits include: Client, Prada; Campaign, F/W 11; Photography, Steven Meisel; Design direction, Fabio Zambernardi; Creative direction, David James; Art direction, James Lin; Styling, Melissa Rubini; Hair, Guido Palau; Makeup, Pat McGrath; Manicure, Jin Soon Choi; Digital, Noah Esperas; Photography assistance, Stas Komarovski, Dima Hohlovs, Victor Gutierrez; Styling assistance, Melaney Oldenhof; Hair assistance, Sandy Hullett, Jarret Iovinella; Makeup assistance, Marla Belt; Production, PRODn / Art + Commerce; Casting, Ashley Brokaw.
Filed under: Campaigns | Tags: branislav jankic, edward kim, frank stanley, mugler, nicola formichetti, niki m'nray, sarah sibia, travis cannata
For those of you who weren’t in the menswear vortex that was Milano over the weekend and through Tuesday, the latest steamy window into the Spring / Summer 2012 Thierry Mugler menswear collection will not be any news. A short film by director Branislav Jankic featuring Ford Men Direct’s Travis Cannata called “Brothers of Arcadia” has surfaced right in time for yesterday’s runway show in Paris. Fact is, Nicola Formichetti‘s Mugler is beginning to resemble something of a media juggernaut not unlike his mega pop star client and friend, albeit on a reduced scale. Mugler can seemingly do no wrong. If the Mugler womenswear collection took its cues from a futureworld of goosestepping platform-heeled monsters, then the menswear collection draws inspiration from antiquity. Seeing as how the stony monuments to the gods and demigods of Greco-Roman times are not wont of movement these days, casting the next closest thing to perfection, Travis, seemed a more than appropriate solution. Mariano Vivanco‘s Hercules cover story gave us a taste for Travis Cannata, but it is Mugler that has transformed it into a veritable feast.
Credits include: Client, Mugler; Campaign, S/S 12 Preview; Title, “Brothers of Arcadia” (video); Creative direction, Nicola Formichetti; Direction, Branislav Jankic; Photography direction, Frank Stanley; Hair, Sarah Sibia at See Management; Makeup, Niki M’nray; Props, set design, Shawn Patrick Anderson Film executive production, digital strategy and distribution, Moving Image & Content; Video diting, Moss Levenson; Menswear design, Roman Kremer; Menswear design assistance, Lucille Puton; Script, title design, Larissa Modenisi; Editorial, Nice Shoes; Editing, Michael Cerullo; Creative direction for editorial, Brian Bowman; Production for editorial, Christos Mountzouros; Production, Mark Mayer, Kris Lindblade; Casting, Edward Kim, House Casting, Fashion Division.
Travis Cannata for Mugler Menswear S/S 2012 (Video: Branislav Jankic)
Filed under: Campaigns, News | Tags: anja rubik, dkny, hans dorsinville, laird+partners, sasha knezevic, sephora
Good Friday got a whole lot better with the announcement of this special in-store event to mark the launch of DKNY the Original featuring Anja Rubik and Sasha Knezevic tomorrow (22 April) at Sephora in Times Square. The first seventy-five purchasers of the fragrance will have their photograph taken with the couple. Of all the pictures you could have taken in Times Square, I reckon this one would be the pick of the lot. See you tomorrow at Sephora in Times Square.
ANJA & SASHA
4.22.11 12-1 PM
enjoy music, treats, and a photo kiosk until 6 PM.
Times Square, 1500 Broadway
Come to Sephora and have your photo taken with DKNY Fragrance couple, Anja Rubik & Sasha Knezevic* and celebrate the launch of the new
eau de toilette for women
*with a qualifying DKNY Women eua de toilette fragrance purchase of $36 or more. Offer available to first 75 purchases. Photos will be provided at location.
Credits include: Campaign, DKNY eau de toilette for women; Season, S/S 11; Creative direction, Hans Dorsinville for Laird+Partners.
Daily readers of this page will know that I am a bit of a pedant when it comes to creative credits. I reckon amongst other things, attention to detail is what distinguishes the Ford Models Blog from any other rando fashion blog on Tumblr. I don’t care if it’s a “catering assistant,” if a published credit exists, then it will accompany any story posted here. Rarely, however is little or no qualification required, but exceptions do exist and none more so than this 43-second video spot for Rogue Coco Shine Chanel featuring Ford’s Sigrid Agren. I would never ask to see Karl Lagerfeld‘s identification and nor will I for this video. It’s Sigrid Agren, Chanel Chance Fragrance contract holder, repping some flash lipstick that according to Chanel “comes in 18 shades infused with luminosity so that your smile adapts to every emotion and desire of each day.” Beautiful, what’s more to know?
Please visit Chanel.com to learn all about Rouge Coco Shine.
Credits include: Client, Rouge Coco Shine Chanel; Campaign, S/S 11.
Sigrid Agren for Rouge Coco Shine Chanel S/S 11 (Video: c/o Chanel)
Filed under: Campaigns | Tags: bo ackerson, ck one fragrance, fabien baron, guido palau, jennifer starr, jin soon choi, karl templer, pat mcgrath, s/s 11 campaigns, valerija kelava
It’s been a minute since I last spoke about Ford Men’s Bo Ackerson, but this afternoon the Kansas City native gives me good reason to interrupt this interminable F/W 11 show season. What could possibly trump yet another half dozen sets of runway photos? A massive ck one Fragrance S/S 11 campaign, that’s what. Conceived by creative director Fabien Baron of Baron + Baron working in association with CRK, Calvin Klein, Inc.‘s in-house advertising agency, this global “experiential, integrated” (read, massive, bloody everywhere innit) campaign surfaced last week with this 30 second spot and is set to reach just about every magazine, mobile, and mind on the planet. The campaign draws on the industry’s top talent including photographer Steven Klein, stylist Karl Templer, hair stylist Guido Palau, and makeup artist Pat McGrath. The campaign also features no small number of modeling talent, thirty to be precise, including Bo Ackeron as well as Ford’s Valerija Kelava.
Please get intimate with this campaign by watching a video treatment of Bo Ackerson because in another five years this campaign is likely to be standard media studies curriculum. And Bo…who can say no to Bo? ck one Fragrance couldn’t and I reckon neither can you.
Credits include: Client, ck one Fragrance; Campaign, S/S 11; Photography, Steven Meisel; Creative director, Fabien Baron at Baron + Baron; Fashion editor, Karl Templer; Hair, Guido Palau; Makeup, Pat McGrath; Manicure, Jin Soon Choi; Casting, Jennifer Starr; Image source, ckone.com.