Ford Models Blog


Evandro Soldati | Details August 2011 by Damien Neva

The consensus about yesterday’s Evandro Soldati video for W by Santiago Sierra was a collective sproing! that tickled our Facebook Wall and caressed our Twitter mentions. Such is the captivating power of the 6’2″ (188 cm) Brazilian that he returns to this page for a print encore in the form of a Details August 2011 editorial by photographer Robbie Fimmano. Titled “The Change-Up,” the Benjamin Sturgill-styled story adopts a familiar didactic tone that is germane to men’s magazines of this sort. “Ten ways to tweak your wardrobe for a look that sets you apart this fall” announces the feature’s opening page. To that end, bold stripes, graphic sweatshirts, wide trousers, etc and so on are presented as wardrobe suggestions to what surely is a predominately straight male readership. The lesson could not be better delivered than by Evandro who for his third look wears a Burberry Prorsum sweater, Hermès T-shirt, Dior Homme wide trousers, Marc Jacobs belt, and Dries Van Noten shoes. To be sure these are looks for autumn and as such are a far cry from the cruel summer nothings of yesterday, but in both cases it is Evandro Soldati who drives home the message that makes our audience go sproing!

Please visit FordModels.com to see Evandro’s official Ford Men portfolio.

Credits include: Publication, Details August 2011, Volume 29 Issue 9; Title, “The Change Up”; Photography, Robbie Fimmano; Styling, Benjamin Sturgill; Hair, Dennis Devoy at Art Department for Redken; Makeup, Stevie Huynh at The Wall Group using Dermalogica Skincare; Casting, Edward Kim at House Casting; Image source, STEELMACHINES.

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)

Evandro Soldati | Details August 2011 (Photography: Robbie Fimmano)



Ford Models Show Package NY F/W 11 by Damien Neva

Late last Friday, minutes before I was to leave the agency for the weekend, a delivery arrived from our uptown office at 57 W 57 St. With less than a fortnight until the F/W 11 show season kicks off in earnest at Lincoln Center, the delivery, an unassuming white box, could be only thing, Ford Vol. II, Paul Rowland‘s second show package of his Ford tenure. Even before Mr. Rowland’s arrival to the agency in March of last year his show packages were always a highlight of any runway season and Ford Vol. II is most certainly no exception. Set on the terrace of the eighteenth floor penthouse of our uptown office amidst the midtown high-rise canyons, each model, I am told by Mr. Rowland, is imagined to be medieval woman set in a 21st century urban environment. To that end styling by Rudy Mance brings to every model’s look a modesty borne of the Middle Ages, which is purposefully at odds with the witchy ferociousness of hair by Dennis Devoy and makeup by Janeen Witherspoon. The interior lining of the show card box as well as the card backs themselves explicitly reference the zodiac in an acknowledgment to the connectedness shared by all inhabitants of the world to the universe. Overall the package is a stunning object and a bold statement of intent for what will surely be an immensely successful F/W 11 show season for Paul Rowland’s Ford.

Please visit Models.com to see the complete Ford Models F/W 11 show package, Ford Vol. II.

Ford Vol. II features Karmen Pedaru, Anais Mali, Dafne Cejas, Valerija Kelava, Andie Arthur, Carrie Anne Burton, Rose Cordero, Emily Senko, Misha Ka, Ming Xi, Olivia Gordon, Alana Zimmer, Hannah Noble, Tasha Franken, Paula Klimczak, Simone Carvalho, Elyse Taylor, Sofia Paras Landa, Anne Sophie Monrad, Antonella Graef, Tao Okamoto, Hanne Gaby Odiele, Anna Jagodzinska, Irina Berezina, Julia Saner, Crystal Renn.

Credits include: Publication, Ford Vol. II; Creative direction / photography, Paul Rowland; Styling, Rudy Mance; Hair, Dennis Devoy; Makeup, Janeen Witherspoon; Manicure, Myrdith Leon McCormack, Kristina Konarski; Production, Foundry / Sloan Laurits & Simon Malvindi; Photography assistants, Beatrice Schleyer, Josh Laurits; Makeup assistant, Anna Inglishall; Retouching, Stefanie Berks; Design, Rachel Berks.

Ford Vol. II by Paul Rowland (Photography: c/o Ford Models)

Ford Vol. II by Paul Rowland (Photography: c/o Ford Models)

Anais Mali | Ford Vol. II (Photography: Paul Rowland)

Anais Mali | Ford Vol. II (Photography: Paul Rowland)

Anais Mali | Ford Vol. II (Photography: Paul Rowland)

Anais Mali | Ford Vol. II (Photography: Paul Rowland)

Anais Mali Measurements | Ford Vol. II (Photography: Paul Rowland)

Anais Mali Measurements | Ford Vol. II (Photography: Paul Rowland)



Kelly Moreira | Teen Vogue Sep. 2010 by Damien Neva

Fresh on the heels of her Jean-Paul Gaultier F/W 10 campaign Ford Women’s Kelly Moreira features in a stunning editorial in September 2010 issue of Teen Vogue photographed by Hans Feurer with fashion editing and styling by Heathermary Jackson. The junior edition of the Condé Nast flagship glossy with its diminutive size (roughly 80% of the original) belies the dizzying carnival of colors, captions, and commercials therein contained. Exactly where an advert ends and magazine copy begins at times can be deliberately vague. But, and it must be said, this does not in anyway preclude a pay off or wallop for that matter that the 5’9½” (177 cm) French model delivers in this colorful fall editorial — absolutely love those blue eyebrows! As the story’s title “Hustle and Flow” suggests so too does Kelly dance across the pages and we look forward to seeing more from her very soon.

Further credits include hair by Dennis DeVoy for Cutler/Redken Salon; makeup by Pep Gay at Streeters for pepgay.com; production by viewfinders.us.

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)

Kelly Moreira | Teen Vogue Sep. 2010 (Photography: Hans Feurer)




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