Ford Models Blog


Evandro Soldati | Wmagazine.com June 2011 by Damien Neva

Last week photographer Santiago Sierra‘s work surfaced on this page in the form of that excellent Luciana Curtis Elle MĂ©xico cover story. Although his work is relatively new to this page, he has a long since established his name in the industry as the go-to auteur for fine moving imagery. His CV, which includes having worked with Mert & Marcus, Inez & Vinoodh, and other leading photographers, describes exactly the sort of heady matrix in which his visual sensibilities developed. Sierra’s still photography is no doubt accomplished, but it is in moving pictures where he has truly excelled. Take for example his latest video “Cruel Summer” starring Ford Men’s Evandro Soldati and Marloes Horst (Next), which was featured on Wmagazine.com the other week. Having absolutely nothing to do with its Bananarama namesake, this slow motion study in all that is equally desirous and nearly unattainable from swimwear to six packs yields a potent blend of pleasure and frustration or, in other words, the base ingredients of any “cruel summer.”

Please visit Wmagazine.com to see the entire “Cruel Summer” video by Santiago Sierra featuring Evandro Soldati.

Credits include: Publication, Wmagazine.com June 2011; Title, “Cruel Summer”; Photography, Santiago Sierra; Women’s fashion editing, Lindsey Gathright; Men’s fashion editing, Garrett Munce; Production, Cesar Leon; Hair, Ashley Javier at Art + Commerce for Leonor Greyl; Make up: Romy Soleimani at Management Artists; Manicure: Dawn Sterling at B Agency; Digital: Christopher Rosales; Photography assistance, Mario Alfonso de Armas, Alexander Prokos, Alessandro Zoppis, Duke F. Location: The James New York Hotel, jameshotels.com.

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)

Evandro Soldati | Wmagazine.com June 2011 (Photography: Santiago Sierra)



Luciana Curtis | Elle MĂ©xico Julio 2011 by Damien Neva

Were you to only read the Ford Models Blog, then you could be forgiven for thinking there were only a handful of magazines in the world and all but a very few didn’t have Paris or Italia in their title. Inconceivable, I know, but one North American market has been quietly making a case to the contrary. MĂ©xico, USA’s patchily befenced neighbor to the south, already this year has given us a Crystal Renn cover (Vogue MĂ©xico Abril 2011) that has heightened expectations about this nation’s contribution to the world newsstand. This month Hearst delivers the goods in the shape of an Elle MĂ©xico cover featuring Ford’s iconic Brazilian Luciana Curtis photographed by Santiago Sierra. The inside story, titled “Look 2099” and styled by Gustavo GarcĂ­a-Villa and Pamela Ocampo, does something intriguing by showcasing looks designed by the twelve finalists of the Elle MĂ©xico Diseña 2099 competition. The resulting story, which is set at the port of Veracruz, shines in its own brilliant manner and thus avoids blithely repeating the editorials that are being published in New York, Milano, and Paris. As far as the story’s model is concerned, Luciana, whom readers will recognize as the face of Rolex, smolders with a classiness that is all her own. It is not surprising, then that Luciana Curtis has cemented her own place on Paul Rowland‘s board and quite possibly also MĂ©xico’s on the world newsstand. ÂĄArriba!

Credits include: Publication, Elle México Año 17 N°7 Julio 2011; Title, [Cover]; Photography, Santiago Sierra; Fashion editing, Pamela Ocampo; Hair, Eddie James for Green Label Salon; Makeup, Beatriz Cisneros for MAC Cosmetics; Production, Elle México.

Title, “Look 2099”; Photography, Santiago Sierra; Fashion editing, Gustavo GarcĂ­a-Villa, Pamela Ocampo; Makeup & Hair, Alex MĂ©ndez; Photography assistance, Alexis Rayas; Fashion assistance, Maru Borja; Production, Elle MĂ©xico.

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)

Luciana Curtis | Elle MĂ©xico Julio 2011 (Photography: Santiago Sierra)




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